Visual Sports's Hockey Hall of Fame installation. Visual Sports Systems Visual Sports Systems Vaughan, Ont.-based Visual Sports Systems' simulators at the Hockey Hall of Fame in Toronto.
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"Some never having played hockey before, they would hold the stick like a golf club, so there would be an instructor there showing them how to hit it," Mr. In a city with little in the way of ice and snow, to say nothing of a hockey culture, the interactive experience at the team's home rink allowed fans to see what the game was all about. The Atlanta Thrashers, a U.S.-based NHL team that has since relocated to Manitoba to become the Winnipeg Jets, were another important early customer for Visual Sports. Muellerchen says of his technology, which retails from $20,000 to $60,000, depending on the options a customer wants. They "would use it as an activation for a sponsor," Mr. Visual Sports has also had its simulators at the past two Super Bowls, which were used by event agencies. The company has since worked with National Football League teams such as the New England Patriots and the Denver Broncos, and major-league baseball teams including the Cincinnati Reds and the Houston Astros. Visual Sports Systems's simulators have the capacity to simulate 14 different sports, from hockey and football, to soccer and zombie dodgeball. for The Globe and Mail Joseph Stephen for The Globe and Mail Vaughan, Ont.-based Visual Sports Systems' zombie dodgeball simulator.